What Makes a Website Load Slowly? (And Why It’s Killing Your Rankings)

Woman on a pavement about to leave a half-loaded page, showing why a website loads slowly

Websites usually load slowly because of oversized images, cheap or overloaded hosting, too many plugins and scripts, an outdated theme or code, and no caching. Slow pages lose visitors and can drag down your Google rankings, since Google measures real-user loading speed through its Core Web Vitals. Most sites can be made noticeably faster by […]